On April 5th, 2025, our Managing Partner, Stergios Konstantinou, participated in a highly topical and insightful panel discussion on Artificial Intelligence and Intellectual Property, using the Studio Ghibli case as a reference point.
As generative AI tools become increasingly sophisticated, new legal and ethical challenges arise—especially when these tools reproduce artistic styles developed by creators without their permission. This raises a fundamental question: how do we protect human creativity in the age of machines?
The case of Studio Ghibli, a studio known for its unique and labor-intensive visual identity (reportedly taking a year to produce just 4 seconds of animation), served as the basis for a deeper legal conversation around:
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The current limitations of copyright and IP law in the context of AI
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Whether AI-generated content that mimics style constitutes infringement
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The urgent need for legislative reform and legal clarity at both national and EU levels
Mr. Konstantinou highlighted the challenges of applying traditional IP principles when AI does not directly “copy” a work but generates output heavily influenced by a recognisable creative style.
🎥 Watch the full panel discussion here:
At SGK Legal, we stay ahead of the curve when it comes to the intersection of AI, Data Protection, and Intellectual Property Law. We offer strategic, up-to-date legal support tailored to the challenges of innovation in the digital era.
📩 If your organization is navigating legal questions around AI and IP, our team is here to advise.